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Pillar 6.4 GuideCulture & RecreationPublished: September 13, 2026Last updated

Cross Creek Mall and Regional Retail: Skibo Corridor & Navigation

By FayettevilleNC.net Editorial Staff

Direct Answer • Key Takeaway

The Skibo Road commercial district is anchored by Cross Creek Mall (featuring Belk, Macy’s, JCPenney, H&M, Sephora, and over 100 specialty retailers) and Freedom Town Center across the street (featuring Dick’s Sporting Goods, HomeGoods, Five Below, and regional dining options including LongHorn Steakhouse and Red Robin).

Answers: What retail stores and restaurants are located at Cross Creek Mall and Freedom Town Center on Skibo Road?

The Skibo Road and Morganton Road commercial corridor in west-central Fayetteville functions as the dominant regional retail center for a nine-county trade area in southeastern North Carolina. Anchored by the 1-million-square-foot enclosed Cross Creek Mall, the corridor combines department stores, power shopping centers, and national restaurant chains.

Entity Disambiguation:Cross Creek Mall

What department stores and specialty retailers operate at Cross Creek Mall and Freedom Town Center?

Summary Answer
Cross Creek Mall hosts major department store anchors Belk, Macy’s, and JCPenney, alongside national specialty retailers including Apple-certified stores, American Eagle, Victoria’s Secret, and a full food court. Across Skibo Road, Freedom Town Center provides modern big-box retail and open-air pedestrian shopping.

Surrounding outparcels house Target, The Home Depot, Best Buy, and Barnes & Noble, solidifying the corridor as the shopping destination for military families from Fort Bragg and residents across Cumberland, Robeson, Bladen, and Sampson counties.

Major Retail Destinations Along the Skibo Road Commercial Corridor
Shopping Center NameCorridor IntersectionKey Anchor StoresPrimary Dining Outlets
Cross Creek MallSkibo & Morganton RoadsBelk, Macy’s, JCPenney, H&M, SephoraFood Court, LongHorn, Red Robin
Freedom Town CenterSkibo & Cliffdale RoadsDick’s Sporting Goods, HomeGoods, Five BelowJason’s Deli, First Watch, Habit Burger
Cross Creek PlazaSkibo Road & All American FwyTJ Maxx, HomeStore, PetcoOutback Steakhouse, Chili’s
Marketfair Mall CorridorSkibo Road & Reilly RoadPlanet Fitness, Gilded Lizard, SpecialtyLocal International Eateries

How can drivers bypass heavy traffic congestion along Skibo Road?

Summary Answer
Skibo Road carries more than 45,000 vehicles daily, experiencing heavy congestion between 16:30 and 18:30 on weekdays and all day Saturday. Drivers commuting between Fort Bragg and southern Cumberland County bypass Skibo Road completely by using the completed 39-mile Interstate 295 Outer Loop.

Local drivers traveling east-west within Fayetteville use Morganton Road or Cliffdale Road rather than Skibo Road. For drivers visiting the mall from Fort Bragg, note that the All American Gate and the All American Freeway from the gate to Zabitosky Road closed on July 27, 2026, for up to 24 months, so leave post through another gate such as Yadkin Road or Canopy Lane and plan the rest of the route from there.

Frequently Asked Questions

What are the standard operating hours for Cross Creek Mall?
Cross Creek Mall operates Monday through Thursday from 10:00 to 20:00, Friday and Saturday from 10:00 to 21:00, and Sunday from 12:00 to 18:00.
Is there public transit service connecting downtown to Cross Creek Mall?
Yes. The Fayetteville Area System of Transit (FAST) operates Route 11 and Route 14 directly connecting the Downtown FAST Transit Center to the Cross Creek Mall transfer station.
Do stores at Cross Creek Mall and Freedom Town Center offer military discounts?
Yes. The majority of retailers along the Skibo Road corridor provide a 10% to 15% military discount to active-duty service members, retirees, and dependents upon presenting a valid military ID.

Verified Sources & Citations

All regulatory figures, tax millages, school choice deadlines, and transit timelines are cross-referenced with primary government registries and official municipal records.